When products go wrong

After looking into examples of products that simply just went wrong. I came upon a product flop that was pretty funny.

Apparently, Coors Light decided in 1990 to market and sell their own brand of sparkling water called Coors Rocky Mountain Spring. It was a huge failure as the company soon found out people much preferred their beer to the water.

When I thought about reasons why they have flopped, I realized that consumers make a great deal of implicit assumptions about the products they purchase. There might have been an issue with brand disconnect as is commonly discussed in advertising psychology. The image of Coors Light being a strong beer brand and the self ascribing of Coors Light drinkers to a certain brand identity that they may have felt threatened by the intrusion upon it.

Or perhaps for an already light beer it just wasn’t a smart move to associate itself with water.

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